It was in 2014, driving to our house outside New York, that the discussion began. "With all the haircare products available on the market, why are so many people still so unhappy with the way their hair feels and performs?"
is a fashion hair stylist with more than twenty years of international experience. His work has been published in Elle, Marie Claire, GQ and Vogue. He has been Executive Producer and Creative Ambassador with boutique hair care companies Kevin Murphy and Davines, worked with many celebrities like Linda Evangelista, Elle MacPherson and Heidi Klum, and featured on teams at prestigious runway shows for design houses like Versace, Alexander McQueen and Tom Ford in New York, Paris & Milan.
is an entrepreneur and business developer, helping global companies transform in a world changed by new technology and digital media. Clients include IKEA, Johnson & Johnson, Nielsen, Nike, Mindshare and Publicis. He led Scandinavia’s largest business incubator, Minc, and built up US operations for Swedish education company Hyper Island.